Marketing as an author can be overwhelming without knowing where to start and how to build a plan that fits with your budget and available time and effort. In this two part episode we'll discuss where to start with marketing, how to make realistic goals, and specific marketing methods that can help get your book in front of readers.
Topics covered in Part 1:
-Where to start: time, money, effort
-Audience, goals, marketing avenues
-Preparatory Marketing: networking with bloggers, social mdia, branding
-Pre-Release/Launch Marketing: blog tours, book trailers, reviews, pre-orders
-Launch Marketing: email blast, release party (Facebook/Twitter), contacting media, incentives
-Post Lunch Marketing: Reviews, consistency